If you have normal skin, you can manage with minimal skincare and avoid concerns like irritation, acne, or redness. However, oily skin is considered the most problematic and demanding type, requiring careful attention and tailored care. Fortunately, the 21st century offers advanced solutions to effectively manage oily skin. One of the leading brands addressing this challenge is Holy Land Cosmetics, an Israeli company renowned for its professional skincare products.

Oily Skin: Characteristics and Causes.

Oily skin is easy to identify due to its distinctive features:

Enlarged pores

Excess oil and shine

Comedones (blackheads or whiteheads)

Proneness to acne and inflammation

The main cause of oily skin is the overproduction of sebum by the sebaceous glands. Factors contributing to this include genetics, hormonal imbalances, improper diet, gastrointestinal issues, or unsuitable skincare products. While some people are genetically predisposed to oily skin, for others, it can be a temporary condition influenced by age or lifestyle.

Interestingly, oily skin retains moisture better than other types, delaying the appearance of wrinkles and keeping the skin youthful for longer.

Why Oily Skin Requires Special Care

While its natural hydration is an advantage, oily skin has several drawbacks:

Clogged and enlarged pores

Frequent breakouts

Persistent shine

Proper care is essential to balance oil production, clear clogged pores, and maintain skin health. Effective skincare should include gentle cleansing, oil control, and hydration using non-comedogenic products.

Why Choose Holy Land Cosmetics

Holy Land Cosmetics, established in 1984, offers over 200 skincare products suitable for professional and at-home use. Its formulations are based on natural, hypoallergenic ingredients and cutting-edge dermatological research, ensuring safety and effectiveness.

The brand adheres to strict quality standards, including:

Certification by Israel’s Ministry of Health

ISO-9007 compliance

Approval from international regulatory bodies, including the FDA

Holy Land Solutions for Oily Skin

Holy Land has developed two specialized lines for oily and acne-prone skin: A-Nox and Double Action. These products address excess sebum production, inflammation, and other common concerns, providing visible improvements in skin texture and health.

Double Action Line

This line addresses oily skin’s aesthetic challenges while reducing sebum production. Its benefits include:

Improved skin texture

Prevention of acne and blackheads

Effective oil control

Notable products in this range:

Drying Lotion: Soothes and dries inflammation while masking imperfections.

Double Action Soap: Cleanses and reduces oiliness.

Powder: Combines decorative and protective functions, absorbing excess oil.

Double Action Mask: Unclogs pores, exfoliates, and normalizes sebum secretion.

Thanks to innovative brands like Holy Land, managing oily skin has become easier and more effective. With the right products, skincare transforms from a routine task into a pleasurable experience, yielding visible and lasting results.

Holy Land offers solutions for every skin type and age, ensuring safe, effective, and professional-quality care. Oily skin is no longer a challenge—it’s an opportunity for radiant, healthy beauty.

Today, I will introduce you to a relatively new ingredient that has caught the attention of skincare experts: bakuchiol. Bakuchiol is often considered a natural alternative to retinol. But how do these two active ingredients compare? What are the advantages and disadvantages of each?

While both substances offer anti-inflammatory, brightening, and firming effects, their differences are significant. Their chemical structures and mechanisms of action in addressing skin issues differ. Let’s take a closer look at these two ingredients.

 The Origin of Bakuchiol

Bakuchiol is derived from the plant Psoralea bituminosa, which has been known in traditional medicine for centuries, particularly in Ayurvedic and traditional Chinese medicine. Although bakuchiol has started gaining popularity in the world of cosmetics, the scientific evidence supporting its effectiveness is still limited. So far, there are two main scientific publications examining its impact.

 Research Data on Bakuchiol

The first significant study was published in 2014 in the International Journal of Cosmetic Science. Researchers found that after twelve weeks of using products containing bakuchiol (twice a day), participants showed a significant reduction in wrinkles and hyperpigmentation, along with improved skin elasticity and firmness, without the unwanted side effects commonly associated with retinol treatment.

A second study, published in 2018 in the British Journal of Dermatology, reinforced these findings. Participants were divided into two groups: one used products containing 0.5% retinol once daily, while the other used products with 0.5% bakuchiol twice daily. Both groups exhibited improvements in skin firmness and brightness. However, while the retinol group experienced irritation and peeling, the bakuchiol group did not report such adverse effects.

Pros and Cons

Bakuchiol is milder and suitable even for sensitive skin, as well as for use during pregnancy, with no significant contraindications other than potential individual intolerance. Due to its gentle nature, it can be used by those who cannot tolerate retinol.

On the other hand, retinol is one of the most well-researched and proven effective agents in dermatology. It has been used since the 1970s, with numerous clinical studies supporting its efficacy in treating acne, reducing hyperpigmentation, and combating signs of aging. For dermatologists, retinol remains the “gold standard.”

 New Innovations: Calm Derm with Bakuchiol

HL has introduced a unique cream in their Calm Derm series that features bakuchiol as a key ingredient. This formulation leverages the gentle yet effective properties of bakuchiol, providing users with an option that soothes the skin while delivering anti-aging benefits without irritation.

Conclusion

Bakuchiol is an attractive alternative for those seeking milder products with fewer side effects. Retinol, with its strong scientific backing and long-standing use, remains the top choice for those wanting more potent results and who do not face issues with tolerance. Both ingredients can offer benefits to the skin, depending on individual needs and skin tolerance.

Choose the right ingredient based on your personal skincare needs and skin sensitivity to enjoy a glowing and healthy complexion.

Collagen and elastin are two of the most important components in maintaining the skin’s health, firmness, and elasticity. However, negative environmental effects such as exposure to UV radiation, pollution, and free radicals gradually damage skin cells, leading to aging, dullness, and a decrease in skin firmness.

The Role of Collagen in the Skin

Collagen is a key protein that forms the structural foundation of the skin. It is responsible for supporting the epidermis and allowing it to remain firm and smooth. As we age, collagen production naturally decreases, while external factors accelerate this process, causing wrinkles and skin sagging.

Collagen works closely with elastin, another crucial protein that helps the skin retain its elasticity and return to its original shape after stretching. The reduction of collagen and elastin is one of the main reasons why the skin loses its natural firmness and begins to show signs of aging.

Why the Holy Land Bio Repair Series is Important

The  Bio Repair series by  Holy Land is designed to restore skin that has been damaged by negative environmental factors. Based on collagen, elastin, and a unique recovery complex, this series offers a comprehensive solution to improve the skin’s appearance while protecting it from future damage.

The Bio Repair products not only protect against damage but also activate the skin’s internal mechanisms to prevent and repair cellular damage, enhancing the skin’s reconstruction and restoring its firmness and texture. This unique complex stimulates the skin’s natural repair process and rejuvenates damaged cells.

 Benefits of the Bio Repair Series

The Bio Repair series is aimed at individuals dealing with damaged, dull skin that has suffered the effects of the environment. Through regular use, the following benefits can be achieved:

Restoring skin structure: Collagen and elastin strengthen the skin’s resilience and elasticity, enabling it to recover from environmental assaults.
Repairing and preventing cellular damage: The unique recovery complex helps prevent and correct damage caused by the environment and UV radiation.
Internal reconstruction: Bio Repair products enhance the skin’s internal repair mechanisms, allowing for smoother cellular function and restoring natural balance.
Anti-aging and radiance: The series helps bring back the skin’s natural glow while slowing the aging process.

 Ideal for Damaged and Dull Skin

Bio Repair is specially designed for those experiencing skin issues due to exposure to negative environmental factors. These products provide a complete solution for restoring and protecting the skin while deeply hydrating it and improving its elasticity.

In collaboration with  BEAUTYMAZE, which distributes Holy Land products in Greece, you can find the right treatment for your skin, taking advantage of the educational activities and aesthetic centers associated with the company. Protect your skin from environmental assaults and maintain its youthful glow with the Bio Repair series.

Every day, our skin is exposed to pollutants, dust, and makeup residue that accumulate on its surface. Although water is an integral part of our daily cleansing routine, it is not enough to remove all impurities from our skin. Using an appropriate cleansing lotion is just as important to keep our skin clean, healthy, and balanced. Water can only remove part of the impurities from the face, especially when it comes to oily substances like sebum, makeup residue, and sunscreen filters. To ensure that the skin is thoroughly cleansed, it is essential to use a cleansing lotion. Lotion removes impurities that water cannot dissolve, helps eliminate excess oil, and leaves the skin clean and ready to absorb the rest of the skincare products.

Choosing the right cleansing lotion for your skin is crucial for its health and appearance. Not all lotions are suitable for every skin type. For example, oily skin needs a lotion that regulates sebum production and reduces shine, while dry skin requires products with moisturizing ingredients that protect against dehydration. Choosing the wrong lotion can lead to undesirable reactions, such as irritation, dryness, or excessive oiliness. One of the key factors to consider when selecting a lotion is to avoid products containing alcohol. Lotions with a high alcohol content can dehydrate the skin, cause irritation, and weaken the skin’s natural protective barrier. This leads to increased dryness, while the skin often produces more oil to compensate for the loss of moisture, creating a vicious cycle. Alcohol-free lotions provide a gentle yet effective cleanse without drying out the skin.

Lotions with natural ingredients are especially beneficial for the skin. Herbal extracts, essential oils, and natural moisturizers such as aloe vera and witch hazel offer excellent properties for skin health. Aloe vera is known for its strong moisturizing effect and soothing action on the skin, while witch hazel has astringent and anti-inflammatory properties that help balance oiliness and reduce irritation. Natural lotions are generally free of synthetic chemicals, which can cause allergic reactions or irritation. They offer a more natural and skin-friendly care option, maintaining the skin’s balance and promoting a healthy, radiant complexion.

Facial cleansing is the foundation of our daily skincare routine, and using the right lotion is essential for healthy, clean skin. The **Holy Land** range of cleansing products offers a rich selection of lotions, ideal for various skin types and made with natural ingredients. One standout product is **Phytomide Face Lotion**, an alcohol-free lotion that contains natural moisturizing ingredients like aloe vera and witch hazel. This lotion provides deep cleansing and hydration without causing dryness or irritation, leaving the skin soft, refreshed, and ready for the next steps in your skincare routine. By investing in **Holy Land** products, particularly the Phytomide Face Lotion, you ensure that your skin receives the best possible care with natural ingredients that promote long-term health and beauty.

Hyaluronic acid (HA) is one of the most important natural polysaccharides in the human body, primarily found in the skin’s connective tissue, where it helps maintain structure, hydration, and elasticity. However, as we age, the natural production of hyaluronic acid decreases, leading to a loss of moisture, elasticity, and the appearance of wrinkles. Hyaluronic serum has become essential in modern skincare due to its unique ability to retain moisture and restore the healthy appearance of the skin.

Biochemical Properties of Hyaluronic Serum
The chemical structure of hyaluronic acid allows it to bind water molecules, enabling it to hold up to 1,000 times its weight in water. This property makes hyaluronic serum an extremely potent moisturizing agent. Its topical application provides osmotic regulation, allowing the skin to maintain its natural moisture levels even under environmental stress.

Additionally, hyaluronic acid exhibits anti-inflammatory mechanisms, which help combat irritation and restore damage to the skin barrier. These properties are highly beneficial for skin exposed to external factors such as pollution and UV radiation, which accelerate the aging process.

Effects of Hyaluronic Serum on Facial Skin
Topical application of hyaluronic serum has been scientifically proven to offer multiple benefits:

Deep Hydration and Moisture Restoration: Hyaluronic acid’s ability to retain large amounts of water makes it an excellent hydrator. Retaining moisture in the skin is crucial for maintaining its elasticity and firmness.

Improvement in Texture and Reduction of Wrinkles: Hydration at deeper levels improves the skin’s texture and reduces the appearance of fine lines and wrinkles. The use of hyaluronic serum creates a plumping effect, enhancing cellular volume and giving the skin a smoother appearance.

Replenishment of Natural Hyaluronic Acid Reserves: As hyaluronic acid decreases with age, topical supplementation helps replenish its levels and prevent dehydration and signs of aging.

Protection Against Environmental Effects: Hyaluronic serum forms a protective layer that strengthens the skin barrier, reducing moisture loss through evaporation (transepidermal water loss) and protecting against irritants like pollution and free radicals.

Holly Land’s VITALISE Line and Hyaluronic Serum Application
Holly Land, a leading company in dermatological skincare, recognizes the scientific value of hyaluronic acid and has integrated it into many of its products. The VITALISE line, in particular, leverages the properties of hyaluronic serum to hydrate and rejuvenate the skin. The products in this line are specifically designed to target individuals with signs of dehydration and lack of firmness.

Scientific Benefits of the VITALISE Line
Intensive Hydration: The hyaluronic acid in the VITALISE line can penetrate the deeper layers of the skin, offering long-lasting hydration. Maintaining moisture balance in the skin is crucial for healthy skin function, preventing dryness and irritation.

Reduction of Wrinkles and Fine Lines: With enhanced moisture, the skin becomes more elastic and “plump,” reducing the appearance of wrinkles. The VITALISE line supports the skin’s natural ability to replenish lost substances, improving visible signs of aging.

Skin Rejuvenation: The VITALISE line helps restore the skin’s healthy appearance by promoting cell renewal and strengthening the skin barrier. The result is brighter, younger-looking skin.

In summary, Holly Land’s VITALISE line offers a comprehensive solution for hydration and anti-aging, harnessing the unique properties of hyaluronic acid. The scientific research behind this product line, along with the company’s expertise in skincare, makes it ideal for addressing skin in need of moisture restoration and rejuvenation.

Holy Land Cosmetics has established itself as a leading name in skincare, known for its use of natural ingredients and advanced technologies. With a strong global presence, the company collaborates with various countries to provide high-quality products for different skin types. Below is a breakdown of the countries that partner with Holy Land, the reasons for these collaborations, and the duration of the company’s presence in these markets.

Countries of Collaboration

Holy Land Cosmetics has built a strong international footprint, particularly in the following countries:

1. United States of America (USA) – With over 20 years of presence, Holy Land is well-established in the U.S., collaborating with beauty centers and dermatologists nationwide.

2. Russia – For more than 15 years, Holy Land has been trusted by Russian consumers for its high-quality, natural skincare products.

3. Germany – In Germany, Holy Land has been active for over a decade, providing professional-grade products to beauty salons and skincare specialists.

4. France – The French market, known for its high standards in cosmetology, has partnered with Holy Land for over 10 years, incorporating the brand’s products into leading beauty institutes.

5. Italy – Italy remains one of Holy Land’s key markets, with over 12 years of collaboration with top beauty centers and professionals.

6. United Kingdom – Holy Land has been providing innovative skincare solutions to professionals in the UK for more than 15 years, offering specialized care for various skin concerns.

7. Canada – With over 10 years of presence, Holy Land’s natural skincare products have become popular in the Canadian market.

8. Australia – In Australia, Holy Land has built a solid reputation over the past decade, offering high-quality skincare solutions tailored to local needs.

9. Ukraine – For the past 7 years, Holy Land has expanded its presence in Ukraine, providing dermatologists and beauty centers with premium skincare products.

10. Kazakhstan – Over the last 5 years, Holy Land has made a strong entry into Kazakhstan, offering innovative skincare solutions to meet the growing demand in the local market.

11. Czech Republic – In the Czech Republic, Holy Land has been growing steadily for the last 6 years, with increasing demand for its effective, natural products.

12. Brazil – Holy Land has established itself in the Brazilian market over the past 5 years, tailoring its products to suit the unique climate conditions and skincare needs of the region.

13. Turkey – For the past 7 years, Holy Land has been trusted by Turkish consumers and dermatologists, thanks to the superior quality of its products.

Why These Countries Choose Holy Land Cosmetics

Holy Land Cosmetics has gained international success due to several key factors:

• High-Quality, Natural Products: Holy Land uses only natural ingredients, free from harmful chemicals, ensuring safe and effective skincare solutions.
• Innovation and Research: The company continuously invests in research and development, creating new technologies and products that meet the evolving needs of modern skincare.
• Tailored Solutions: Holy Land customizes its products to address the specific needs of different skin types and climates, making it a reliable choice for beauty professionals around the world.

How Long Has Holy Land Been Collaborating with These Countries?

Holy Land Cosmetics has maintained long-term partnerships with many of these countries, with some collaborations spanning over 30 years. In newer markets such as Ukraine, Kazakhstan, and the Czech Republic, the company has successfully established itself in the last 5-7 years. Its commitment to quality and innovation has ensured enduring relationships with all of these international markets.

Retinol is a form of vitamin A, widely recognized for its remarkable benefits in improving the appearance and health of the skin. It is one of the most commonly used and effective ingredients in the cosmetic industry, particularly in the fight against aging signs. Due to its small molecular structure, retinol can penetrate deep into the skin, stimulating collagen production and accelerating cell renewal.

Historically, the world of cosmetics has been largely associated with women, with beauty brands catering almost exclusively to them. However, in recent years, the male grooming industry has experienced a significant shift, with more men embracing cosmetic products as part of their daily routine. What was once limited to basic grooming like shaving and aftershave is now expanding into a comprehensive array of skincare, haircare, and body care products.

The Evolution of Male Grooming

The perception of grooming for men has transformed from mere hygiene maintenance to a broader focus on self-care, wellness, and personal expression. The shift is fueled by changing social norms, where masculinity is no longer defined by a rugged or unkempt look, but rather by confidence, self-assurance, and well-being.

Men are now realizing the importance of taking care of their skin, hair, and appearance in general. While the pressure to maintain a polished look has long been a norm for women, today, men are increasingly mindful of the benefits of a grooming routine that goes beyond a basic shave and shower. This has opened up new avenues for men to explore personal care products that meet their unique needs.

Skincare as a Foundation of Grooming

The skincare industry has been one of the most prominent sectors to embrace male consumers. Men are recognizing that healthy skin is a key component of looking and feeling good. The growing awareness around environmental stressors, aging, and lifestyle factors has made skincare a critical part of male grooming.

Men’s skincare products are designed to tackle specific concerns like oily skin, acne, wrinkles, and irritation caused by shaving. Moisturizers, cleansers, and exfoliants have become part of daily routines for many men, helping them maintain clear, healthy skin. In addition, there’s been a surge in demand for anti-aging products, as men become more conscious of the long-term effects of sun damage and aging.

The increased focus on skin health has also driven demand for sun protection products. Many men are now incorporating SPF into their daily grooming routine, recognizing its importance in preventing skin damage and reducing the risk of skin cancer. This shift toward preventative care marks a broader cultural awareness of the value of self-care.

Haircare: Grooming Beyond the Basics

Haircare has long been a priority for men, but the variety of products and treatments available has expanded significantly. While shampoos and conditioners remain staples, men are increasingly turning to specialized products like hair oils, scalp treatments, and hair masks to maintain healthy hair. Hair styling products, such as gels, pomades, and waxes, are also seeing more sophisticated formulations, allowing men to achieve diverse looks without damaging their hair.

Additionally, beard care has become a major trend in male grooming. With the popularity of facial hair, especially beards, beard oils, balms, and grooming kits have become essential tools for many men. These products help keep facial hair well-maintained, soft, and free of irritation, elevating the grooming process beyond the simple act of shaving.

Social Media and the Influence of Male Celebrities

The rise of social media has had a significant impact on the way men view cosmetic products. Platforms like Instagram and YouTube have created spaces where male grooming is not only normalized but celebrated. Male influencers and celebrities have played a key role in shaping this shift, sharing their grooming routines and endorsing products that help men achieve a polished and confident look.

Public figures and athletes openly discussing their grooming habits have helped eliminate the stigma around men using cosmetic products. This visibility has encouraged men of all backgrounds to explore grooming products and create their own routines.

The Future of Men’s Cosmetic Products

The future of male grooming looks promising, with the industry expected to continue its rapid growth. Men’s preferences are evolving, with a greater emphasis on high-quality, natural, and sustainable products. As men become more conscious of their grooming habits, the industry will likely continue to innovate, offering products that cater to specific needs, whether it’s anti-aging skincare, eco-friendly packaging, or personalized grooming solutions.

Additionally, the market is likely to see a rise in gender-neutral products, reflecting a broader cultural shift toward inclusivity. With men increasingly embracing self-care and grooming, the cosmetic industry is set to become even more diverse and innovative in the years ahead.

Conclusion

The growing interest in cosmetic products among men marks a significant cultural shift. Grooming is no longer just about hygiene; it’s about self-care, wellness, and personal expression. From skincare and haircare to fragrance and body care, men are embracing a wide range of cosmetic products to enhance their appearance and well-being. This shift not only reflects changing societal norms but also highlights the increasing diversity and innovation in the beauty industry as a whole.

Hydrated skin is the cornerstone of a healthy and radiant complexion. While many skincare routines focus on cleansing, toning, and protecting the skin from environmental aggressors, hydration is often overlooked. Yet, it plays a crucial role in maintaining skin health, enhancing its appearance, and preventing various skin issues. This article delves into why hydrating the skin is essential and how to effectively incorporate it into your daily skincare routine.

Why Hydration is Essential for Skin

1. Maintains Skin Elasticity and Firmness: Water is a fundamental component of the skin’s structure. Proper hydration helps maintain the skin’s elasticity and firmness, reducing the appearance of fine lines and wrinkles. When the skin is well-hydrated, it remains plump and resilient, which is essential for a youthful look.

2. Supports Skin Barrier Function: The skin barrier, or stratum corneum, is the outermost layer of the skin that protects against environmental damage and prevents moisture loss. Hydrated skin ensures that this barrier remains intact and functional, minimizing the risk of dryness, irritation, and infections.

3. Enhances Skin Appearance: Dehydrated skin often looks dull, rough, and flaky. Adequate hydration improves the overall appearance of the skin by providing a smooth, even texture and a natural glow. It also helps in the better absorption of other skincare products, enhancing their effectiveness.

4. Prevents Skin Conditions: Dry and dehydrated skin is more susceptible to conditions like eczema, psoriasis, and acne. Hydration helps to keep the skin balanced, reducing the likelihood of these issues. It also soothes inflammation and irritation, providing relief from various skin ailments.

How to Hydrate Your Skin Effectively

1. Choose the Right Moisturizer: Moisturizers are the backbone of skin hydration. Look for products that contain hydrating ingredients like hyaluronic acid, glycerin, and ceramides. These ingredients help to attract and retain moisture in the skin. For those with oily skin, lightweight, non-comedogenic moisturizers are ideal, while richer creams work best for dry skin types.

2. Use Hydrating Serums: Serums are potent formulations that deliver concentrated ingredients directly to the skin. Hydrating serums, particularly those containing hyaluronic acid, can provide an extra layer of moisture, ensuring that the skin stays hydrated throughout the day.

3. Incorporate Hydrating Masks: Hydrating masks, whether sheet masks or overnight masks, can give the skin an intense moisture boost. Using these masks once or twice a week can help replenish the skin’s moisture levels and provide a soothing, refreshing effect.

4. Stay Hydrated from Within: Drinking plenty of water is vital for overall health and directly impacts the skin’s hydration. Aim to drink at least eight glasses of water a day, and incorporate water-rich foods like fruits and vegetables into your diet to support skin hydration from the inside out.

5. Avoid Over-Exfoliating: While exfoliation is important for removing dead skin cells and promoting cell turnover, over-exfoliating can strip the skin of its natural oils and disrupt its moisture balance. Limit exfoliation to once or twice a week and always follow up with a hydrating moisturizer.

6. Protect Your Skin from Environmental Factors: Environmental factors such as sun exposure, wind, and pollution can dehydrate the skin. Using a broad-spectrum sunscreen daily and protecting your skin from harsh weather conditions can help maintain its moisture levels.

Hydrating the skin is not just about maintaining its appearance but also about preserving its health and functionality. A well-hydrated skin is more resilient, less prone to damage, and naturally radiant. By incorporating effective hydration strategies into your skincare routine, you can ensure that your skin remains healthy, youthful, and glowing. Remember, hydration is the foundation upon which all other skincare efforts are built. Prioritize it, and your skin will thank you.

Vitamin C, known as ascorbic acid, is a water-soluble antioxidant. As such it plays a vital role in neutralizing free radicals in the water part of body tissue. The free radicals damage the skin, cause a loss of its flexibility, make it tough and rough and cause rapid aging and even the formation of carcinogenic changes. Because it is water soluble, vitamin C is not stored in our body in significant quantities and therefore we must make sure to obtain it from food every day.Most animals produce ascorbic acid in their bodies. Exceptions to this are the large mammals, among them man. Only for these mammals, ascorbic acid is a vitamin. According to its definition, a vitamin is a vital substance for the body, but that which the body is unable to produce itself in sufficient quantities, and therefore must be obtained from food.

Ascorbic acid plays an important role in the biochemical process of synthesis of collagen, the most common protein in the human body. This fibrous protein constitutes the most important component of the skin and plays a key role in the building and maintenance of the skin. Ascorbic acid is also responsible for assimilating the collagen in the dermis – the layer of skin found below the epidermis. When there is a lack of vitamin C, the collagen cannot form its typical fibrous structure, and as a result the skin loses its elasticity and vitality.

Vitamin C is also involved in the synthesis of other important connective components in connective tissues, among them elastin, fibronectin, and proteoglycans.In addition, it appears that vitamin C plays an important role in slowing the uncontrolled production of melanin (the pigment that causes sun tanning), and as such it is necessary to reduce pigmentation spots that appear after excessive exposure to the sun. The exact mechanism of this positive activity has yet to be analyzed, but researchers assume that as an antioxidant, it delays the oxidation stage in the production of melanin.In cases of severe wounds, surgery, burns and in extreme temperatures, as well as in states of stress and depression, our bodies tend to use vitamin C more intensively, and therefore it is important to top up its level. Also people who live close to industrial zones, where large amounts of CO2 are emitted into the air, require large quantities of vitamin C, as inhaling CO2 destroys the Vitamin C. Smoking, birth control, alcohol, excessive consumption of processed foods and over-exposure to the sun, all contribute to the depletion of vitamin reserves in our bodies, thereby increasing the risk of carcinogenic changes in the skin.

Clinical studies have proven that the topical application of the vitamin can result in “renewed intertwining” of the collagen fibers in adult skin. Additional studies show that vitamin C is absorbed better when applied topically rather than taken orally. Moreover, these studies demonstrated that when applied topically, the vitamin is absorbed 20-40 times deeper than when it is absorbed via the digestive system.The main problem posed by vitamin C to the cosmetic industry is that it is an unstable substance, sensitive to water, air, heat and even light. As a result, it is very difficult to store without some of its effectiveness being lost, and only few cosmetic companies have managed to achieve this. To ensure that Vitamin C penetrates the cells and is effective for the skin, the cosmetic preparation should contain it in concentrations of more than 10%.

One of HL’ leading formulations is the C THE SUCCESS CONCENTRATED VITAMIN C SERUM, which contains an especially high concentration of pure vitamin C stored in millicapsules, making it possible to maintain its stability right until the moment of application. In addition, vitamin C can be found in the RENEW FORMULA and WHITENING product lines.